Vijay is now the brand ambassador for Jos Alukkas, Illaya Thalapathi looks very fresh and smart in the Ad. Not to forget he was one of the first cine-stars to start brand endorsement in Tamil nadu, but due to other commitments could not look into it. The star is back.
Earlier the ambassadors for the Jewellery kings Alukkas have been Sri Devi, Kangana Ranaut and actor Madhavan. Now with Vijay joining the list, they have hit the jack pot in line with the current expansion plans in Tamil nadu.