Xiaomi joins Samsung to become India’s top smartphone brand, says IDC

Xiaomi joins Samsung to become India’s top smartphone brand, says IDC

Xiaomi and Samsung are jointly the top smartphone brands in India, according to the latest report from International Data Corporation. The latest Quarterly Mobile Phone Tracker by IDC for Q3 2017 reveals that Xiaomi along with Samsung captured 23.5 percent market share in the last quarter.

According to IDC, Samsung had a record breaking quarter where it registered 39 percent sequential growth quarter-on-quarter and 23 percent year-on-year. Xiaomi, on the other hand, almost tripled its shipments year-on-year and doubled quarter-on-quarter in last quarter. IDC pointed out that Xiaomi’s aggressive approach for pricing its smartphones made it a clear winner in selling devices on e-commerce retailers and direct Internet platform.

Lenovo (including Moto) made its comeback as the third smartphone brand and saw an increase of 83 percent in shipments from the previous quarter. IDC added that Motorola contributes to two-third of its portfolio.

Vivo was the fourth top smartphone brand, and saw a dip in its market share. At the fifth position was Oppo which had its biggest sell-in quarter so far in India as vendor shipments increased by 40 percent sequentially and 81 percent from same period last year.

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