Facebook is getting into the job market. After years of speculation that the social networking giant would harness its huge audience to take on LinkedIn and online job boards, Facebook has finally created tools for businesses to post job openings and for job seekers to hunt for new gigs. The new features are aimed at small and mid-sized businesses that typically struggle to find the right people to hire, particularly part-time and hourly workers.
Starting this week, U.S. and Canada businesses will be able to post job listings, track applications and communicate with job applicants through their Facebook pages. Job seekers can apply for open positions by clicking the Apply Now button, with Facebook auto-filling some of the public information from their Facebook profile such as name and location. Applicants can review and edit the information before submitting the application. Once submitted, the application creates a conversation between the business and the job candidate on Facebook Messenger.
Facebook is also adding a new Jobs tab for Job seekers. Businesses can pay for ads that will boost the reach of their job listings. The job listings will also show up in News Feed for Facebook users who have liked that business’ page.