As a part of ‘Joy of Giving week’, French Loaf, the largest chain of bakers in India has created 100 meter long photo cake of 1000 kg to pay tribute to ‘Isaignani’ Ilayaraja. The icing on the cake is that it features 1000 photos of the maestro and his movies from Annakilli to Neethane En Ponvasantham which are printed chronologically on sugar sheets with edible ink and superimposed on top of the giant cake. Each photograph is of 1 kg in size and was priced at Rs.1,500.
The cake is displayed at Express Avenue Mall, Chennai on 2nd October 2012. Director Gautham Menon, R.Parthiban, Poornima Bhagyaraj, Mohan, singers Srinivas, M.J.Shriram and wife Srilekha Parthasarathy were present during the inauguration session.
The proceeds from this initiative would go to Ekam Foundation, a charitable trust providing healthcare for the underprivileged children.