The Internation Indian Film Academy , a first of it its aimed at promoting Indian Cinema globally, and the awards function is fun filled activity that brings fans close to the stars, the Award function has ben taking from 2000, and each year a different location is choosen ,and for 2010 With the IIFA awards are proposed to be held in Sri Lanka, and recently Amitabh visited Colombo and took part in an event sharing stage with Sri Lankan President Rajapakshe.
While rehabilitation of the war affected ethnic Tamils in Sri Lanka is still a grey area which is a globally monitored issue, is it appropriate for Bollywood to host the event in the country? Seeman, who is vociferous about supporting the interests of Sri Lankan Tamils, was asked this question recently.
The director, in a wry, sarcastic tone replied that it’s nothing surprising. “We have the reputation of sending our cricket team to the country when the war was still being fought,” he stated. He added that it’s ironic that the Bollywood film industry is insensitive about the whole issue. He also revealed plans to stage demonstration in front of Amitabh’s house in Mumbai to protest this.