Nearly 15 big and small films are likely to release in February on four Fridays in the month. The Tamil film industry has not witnessed such a glut in releases.
There are no theatres available in Tamil Nadu to accommodate such a large number of releases. And those films which are getting released are being pushed out after a week by the ones waiting in the queue!
The following films have announced February release- Asal, Paiyya, Irumbu Kottai Murattu Singam, Vinnaithandi Varuvaaya, Theeratha Vilayattu Pillai, Aval Peru Tamilarasi, Magane en Magane, Thambikku Intha Ooru, Appavi, Kacheri Aarambam, Yaathu Mahi, Rasikum Seeman etc, etc!
Among the releases planned only Ajit’s Aasal has started advance booking from Sunday. The others are waiting to see the fate of Aasal and then take a call on the release date.
Take for example the Pongal release ‘Aayirathil Oruvan’, which got a fantastic opening but fell as negative talk affected the collections. However after a few controversial scenes were deleted and the length of the film was reduced, it picked up very well especially in Chennai city, NSC and Coimbatore areas.
When five new films released on January 29, the number of shows of AO had to be reduced to accommodate them. A popular multiplex in Chennai which has rationed its screening time in its big screen between AO and Goa, has now to accommodate Aasal on February 5 and give it all the four shows!
So where will AO and Goa both doing 80 to 90 per cent occupancy be shifted? It will have to be removed to a smaller screen with limited shows which will affect its collections!
Says leading exhibitor Abirami Ramanathan: “Never before have so many films been lined up for release in February. There is a mad rush to release the films before March and I would say it is mass suicide as too many films at the same time will kill the market.” Ramanathan says none of the films even the biggies are likely to get a long run, and theatres will have to cut down the number of shows for a new release, which will eat into their profitability.
Everybody wants to release their films before the examination season starts in March. Added to that IPL 2010 will start on 12 March and ends on 25 April, during which there will not be any major releases.