South India has clearly been hit by a storm called Rajinikanth.
Super Star Rajinikant’s magnum opus Endhiran – The Robot is all set to outclass all the other new movies by breaking all records at the box office. It has been reported that the film has made a bag-full box office collections of Rs. 225 crore in the intitial two weeks,and the counting is still on.
The film made at the whopping budget of Rs.170 crore grossed 225 crores from multiple versions, with most of it coming from one state: Tamil Nadu. The Rajini film has generated a gross of upto 150 crores from Tamil Nadu theaters;
And that the Andhra Pradesh, Kerala and Karnataka zones have collectively netted more than Rs.50 crores. If the Rs.31 crores which has been netted by the Hindi version ‘Robot’ is taken into account, the total collection crosses Rs.225 crores.
The record gain of Endhiran has proved that superstar Rajinikant has won great fanfare beyond Tamil arena. Trade analyst N.P. Yadav disclosed that Amir Khan’s 3 Idiots was the last film to net Rs.150 crores. But, Endhiran/ Robot surpassed its record collecting Rs 200-225 crore worldwide since its release on October 1 which is nearly double of Dabangg and is still going strong..
Industry experts assert this Rajani factor behind the record collection of movie saying “It is Rajinikant’s charisma that works in his favour. Moreover it is an out-and-out masala film, with Aishwarya to add to the glamour quotient, the lavish locations and extravagant special effects.”
According to the cine critics, the Endhiran/Robot is already a commercial hit but also is the best film of Rajnikanth.