Arvind Swamy has given a valuable idea to increase the revenue of Tamil film producers. The Thani Oruvan actor says that the advertisement revenue should benefit producers. Advertisement screened in between the content belongs to the producer, he says.
“It is my opinion that if a producer pays a company for mastering or VPF, the content cannot be tampered with. People come to watch the content and therefore all ad revenues on content should be with the producer. It may be fair to share it with the Exhibitor.The producer should be able to decide which advertisement and at what price, is exhibited with the content he owns. The revenues would be fairly substantial and will rightly go to the person who invested in the content. Not the person who enables the technology”, said Arvind Swamy in his statement”.