The leading mobile service provider Bharti Airtel has roped in Kollywood star Karthi, as their new brand ambassador for South region. Airtel in association with Karthi has come out with a new television commercial ‘Indraikku Enna Plan…'(What is the plan today) campaign.
The ‘Indraikku Enna Plan’ campaign with Karthi has been rolled out in all regional channels. Airtel also plans to roll out a series of TV commercials with the actor which would be aired across South India.
It may be worth mentioning her that his brother Surya is the brand ambassador of the rival Aircel. Now Karthi is taking a leaf out of Surya’s commercial endorsement moves. An ad executive pointed out: “Between them they have smartly sewn up the ad market and keeping it in the family.”
Rajiv Rajgopal, CEO, Kerala and Tamil Nadu, Mobile Services, Bharti Airtel said:
“Airtel as a brand believes in connecting with a mass audience. Karthi with his brilliant performance in all his 4 releases has made himself a part of every household in Tamil Nadu, we found this as an ideal match to our brand as Bharti Airtel has also now become a part of over 11 million household in the State. We are confident this association will be appreciated by all our customers”