‘Kolaveri’ Dhanush who is riding high on the success of Tanglish song, has taken the microphone again. This time to salute ace cricketer Sachin Tendulkar on his 25 years of association with Boost, through a music video Sachin Anthem.
Anirudh Ravichander, the composer of Kolaveri, arranged and orchestrated the music for this song. Others involved include actress Anushka Shetty, Eric Pillai who mixed the song, cameraman Velraj and choreographer Sharif. There is no overt branding for Boost commercial, which features in some posters in the background.
The song, which starts off with the lines “Yo boys, let’s sing song … cricket song … Sachin song” was filmed on a railway station set in Ramoji Film City near Hyderabad and features a flash mob, becoming increasingly popular in India.
Dhanush’s Sachin Anthem Official HD Version video