Idea Cellular has sent out media invites for a Monday, January 30 event, where it will launch its Digital Idea apps suite to take on Jio’s range of apps. The company also said that the launch of the Digital Idea apps is part of its transition to becoming a pan-India mobile broadband operator and full service digital solutions company. Idea will launch movies, TV, music, and gaming apps, among others.
In its quarterly report released in September 2016, Idea announced its grand plans. Idea Chat is yet another app that the operator planned to launch alongside the content apps in the January-March quarter.
At present, Idea Cellular offers music and movies to its consumers as discounted subscriptions for Hungama Digital and EROS content. However, it does not have any original content yet. Airtel already has its Wynk Music and Wynk Movies apps in the market, while Vodafone has the Vodafone Play app in the same space.
In the next fiscal year, Idea will launch more apps, namely Idea TV, Idea News & Magazines, and Idea Storage. It will also launch the Aditya Birla Idea Payment Bank, in which Idea Cellular has a 49 percent stake.