Washington Apples has become the ‘official fruit’ partner of the Chennai Super Kings for IPL 5.
But there is “synergy” between the two, insists CSK’s think-tank. The key words are ‘fitness’, ‘health’ and ‘lifestyle’. “And the is focus on winning,” said Mr Chandrabhan Tiwari, General Manager – Marketing, India Cements, which owns Chennai Super Kings.
S. Badrinath, a key player in the CSK squad, gushed over apples. But his younger counterpart Abhinav Mukund rather bravely admitted he hated them. Washington Apples does have a task on hand!
Mr Keith Sunderlal, representative of the Washington Apple Commission in India, said: “This sort of partnership is new for a general commodities group. We had to first convince the group about cricket, then IPL and then CSK.”
Washington Apples turns CSK ‘Official Fruit Partner’ for IPL 5 Videos