We had earlier reported a major national telecom company had signed up Ilayathapathy Vijay as their brand ambassador being paid a hefty remuneration for the advertisement — reportedly 5 crore(Read more….).
The mystery behind the who the telecom company has now been revealed. It’s Tata Docomo, a dual platform brand from Tata Teleservices Limited has roped in the Kollywood mass actor as its brand ambassador.
According to sources, Vijay has signed an one-year contract to endorse all the products of Tata Docomo in Tamilnadu. The authorities at Tata Docomo believe that Vijay’s charm and mass appeal lead them to choose him to be the face of their brand.
Rajan Gupta, Chief Operating Officer, Tamil Nadu Circle, Tata Teleservices said, ‘We are delighted to have Actor Vijay as our brand ambassador. He is an extremely passionate, versatile and talented film star in South and we believe his umber cool charm and mass appeal brings in a perfect connect with our brand.’
It maybe mentioned that Madhavan was seen in Airtel commercials in the past, Suriya’s association with Aircel is well-known as he has been their brand ambassador for years, and Karthi followed suit by doing an ad for Airtel. And now Vijay has also joined their bandwagon.
Vijay in Tata Docomo Ad Video