Director-actor Parthiban has been doing a lot of humane activities and his social consciousness is very well known. He has an organization which caters to the needs of the underprivileged, by the name Manidhaneya Mandram.
On behalf of the organization, Parthiban spearheaded a blood donation campaign recently. This was particularly to address the needs for blood after the recent contagious viral infections affected the blood supply in many individuals. Also the Sirandha Manidhaneyan award (Best Humanatarian) was given to Mr.Suresh of Kerala with a Cash prize of 1 lac. Celebrities including Prasanna, K Bhagyaraj, Vivek, Rohini participated in the donation camp.