Endhiran, the highest budgeted movie in Asia starring Superstar Rajnikanth and and former Miss World Aishwarya Rai, directed by Shankar, has started its publicity campaign. Sun Pictures, the powerful marketing barons, have published a series of photographs from the film ‘Endhiran’ on the families ‘Dinakaran’ newspaper daily.
Dinakaran’s Monday issue, on July 19, had a full page of photographs for endhiran with a half page cut out of Superstar Rajnikanth and some more pictures of Rajnikanth and Aishwarya together and alone.
The pictures are from the songs of the film. With the audio of ‘Endhiran’ launching on July 31 at Kuala Lumpur in Malaysia, the industry and the fans are going gaga over the release of the film. The release also is not too far and it seems sure to happen sometime in the third week of August.