It looks like producers and directors are obsessed with the idea of releasing single tracks! The latest to join the list is Dhanush-Shruti Haasan starrer ‘3’ movie, directed by Aishwarya Dhanush. A single track titled ‘Why This Kolaveri Di’ was released today(Nov 16) at the express avenue, Chennai. Movie stars Dhanush and Shruti Haasan, Aishwarya Dhanush,composer Anirudh and others were present on the occasion.
The song ‘Why This Kolaveri Di’, composed by debutant Anirudh was leaked online few days back and the crew members of the film came up with the idea of releasing the track separately before the complete album, to cash in on its popularity.
Aishwarya Dhanush tweeted, “3 first audio single. Officially being launched by my team n me at the express avenue, Chennai on Wednesday (16th November) (sic).”
Dhanush tweeted, “Why this Kolaveri di , digital downloads from Tom. Original version kettu sollunga. Namma ellaar feelings dhaan Paattaa potrukkom. Thanks to anirudh music director and aishwarya director for their efforts put into this song. God bless.”
‘Why this kola veri di’ is a peppy number, which has been penned by Dhanush himself and the Tanglish(haan..see the first line itself) lyrics is expected to be striking an instant chord with the youth.