February 27 was really not the best of days for the Kollywood industry as everyone thought cricket was worth the watch, as majority of them decided to bid goodbye to movies when India took on England , a match which ended on a nail biting finish only to result in a draw. Oops!
We thought we would take this opportunity to head out and talk to the theater owners who were glad to share some statistics with us, this is what they had to say. First of all a Madurai based theater owner S Kumar.
Hello S Kumar how have the collections been today?
It is not that good! As a matter of fact my theater has place for at least 585 people in this hall. The noon show only had 316 attending which decreased to 107 by Matinee, 67 for evening and 53 for night. Honestly speaking I too was hooked from the very first over as Sehwag was dropped twice , not forgetting to mention master blaster Sachin’s innings which was superb and finally Strauss was had the blast of his life. You really can’t complain, the audience were really happy they spent their time well.
Agreed, next we headed to the Manager of Mayajaal Multiplex told us that there is around 35 per cent drop in collections. He holds the box office also responsible for the content of the movies,
We really have weak content with the movies at the box office;the misery only heightened as the India- England match was really an edge of the seat entertainer honestly a perfect medicine for a disappointed movie fanatic.
The multiplexes too were affected seriously, on being asked the same the owners replied.
We recorded a drop of around 10 to 15 per cent as normally a 100 per cent record is expected on Sunday thanks to the awesome match.
Finally we headed to rural Tamil Nadu ad we discovered it has almost the same tastes when it comes to the World Cup, when one movie fanatic was enquired, this is what he told us,
The elections are here and the regular power cuts have disappeared, we can sit at home and watch TV all day. Cricket is really catching up.
Thank you sir.
February 27, will go down as ‘Black Sunday’ for theatres here in Tamil Nadu.As the ghosts of cricket haunt the villages and city alike Kollywood is certainly helpless, after all someone has rightly said cricket is more than a religion in India don’t you think?