Recenly Vijay TV made an official announcement, that actor Suriya is all set to host the Tamil version of Kaun Banega Crorepati (KBC), ‘Neengalum Vellalam Oru Kodi’, which is going to be aired soon in the channel. Ilayathalapathy Vijay was reportedly the first choice to host the the reality game show however.
Vijay, who has been the brand ambassador of the Kerala-based Jos Alukkas Jewellers, was first asked to host the show at a ‘high fee’ to host the show which was to be entirely sponsored by the said Jewellers. In the backdrop of the recent Mullai Periyar Dam issue, Vijay thought it would be better for him not to host the show sponsored by a leading business house from Kerala.
Then the TV approached Suriya, to step into Vijay’s shoes. Suriya has reportedly insisted to have Sunfeast brand to be the main sponsors of the show and the channel obliged. It may be recalled that he had been endorsing Sunfeast Biscuits in 2007 and 2008.
By bringing a brand close to him Suriya has ensured that he gets more mileage through the show than the channel through his presence.