The craze among the movie-goers, critics and even the fans of other actors to watch actor Suriya’s upcoming film 7aam Arivu is unbelievable. It also appears that all the theatre-owners across Chennai and elsewhere want only this film and nothing else to be screened in their theatres on Deepavali. Such is the level of anticipation prevailing in the minds of movie-goers and theatre-owners.
By a rough estimate, 7aum Arivu might release in not less than 200 halls in Chennai city alone, a record which is bettered by not many films. Here is the 7aam Arivu’s Chennai theatre list.
2 screens at Escape in Express Avenue, 2 screens in Inox, 2 screens in Kamala, 3 screens in Rakhi, 4 screens in Rohini, Sathyam (Studio 5),Devi, Devi Paradise, Abirami 7 star, Sangam, Roopam, PVR 123, Udhayam, Mini Udhayam, Suriyan, AVM Rajeshwari, I Dream, Raj Saidapet, AGS 1234, AGS at OMR 123, Sri Brintha Complex, Prarthana, Ganapathyram and Aradhana.
The film, directed by the diminutive A.R. Murugadoss and produced by Udhayanidhi’s Red Giant Movies, also marks the debut as heroine of Shruti Haasan, the multi-faceted and mightily talented eldest daughter of Kamal Haasan.
Though many Deepavalis before this have witnessed the release of big-budget movies starring lead actors, the kind of response to 7am Arivu from theatre-owners, fans and distributors have been very encouraging. The producer of the film has managed to upset other producers who wanted to release their films on Deepavali by bagging important and leading cinema halls to release his film.
Simbu’s upcoming film Osthi has been caught up in this storm and has reportedly not get the best of theatres that Simbu wants to release the film. It’s always the theatre-owners and not distributors who decide about which film to release in their theatres. With Suriya’s 7am Arivu and Vijay’s Velayudham all set to scorch the screens on Deepavali, Simbu is reportedly running from pillar to post to get theatres to release his film.