Samantha debuted as heroine in Tamil films with Baana Kathadi towards the end of 2010 opposite another debutant in Atharvaa (son of actor Murali who is no more now). Earlier that year, she had played a brief yet powerful role in Gautham Vasudev Menon’s Simbu-Trisha starrer Vinnai Thaandi Varuvaaya which turned out to be a phenomenal hit.
Baana Kathadi was a reasonable hit movie. However, Samantha’s Moscowin Kaveri which was cinematographed and directed by Ravi Varman and which also released in 2010 turned out to be a colossal failure. Samantha then moved to Tollywood to try her luck where she has been churning out one hit film after the other in the past 12 months or so.
After getting stuck with the tag of ‘unlucky’ actress, Menon cast Samantha as the heroine in his Telugu version of VTV which went on to become a super-duper hit. Samantha played Trisha’s role in the film. Thanks to the hit film, she got many Telugu films offers and has delivered not one but two hit films in 2011 in Telugu with Brindhavan and Dookudu.
Thanks to successive hit films, Samantha’s Telugu market has made her busy and her fee per film has reportedly sky-rocketed. She is said to be demanding and getting not less than Re.1 crore per film in Telugu. Menon, who has made Samantha a ‘hot property’ in Telugu films, has also signed her up as heroine opposite Jiiva in his upcoming directorial venture Needhanae En Ponvasantham (NEP).
Though she regards Menon as her mentor in Tamil and Telugu films, Samanth didn’t compromise on her fee for NEP and reportedly got what she wanted, which is a little over Re.1 crore.