It couldn’t have come at a better time for Dhanush and Co.The film ‘3’ starring Dhanush and Shruti Haasan in lead has had it’s share of controversies and a lot of attention coming easily, thanks to the Kolaveri phenomenon. Never before has any Kollywood film number, reached such dizzying heights.
Rewind back 4 months, the numbers have crossed all expectations reading an uncountable 50,215,422 clicks, from all over India, Pakistan, USA and far fetched areas of Mongolia. “It’s amazing to see ‘Kolaveri Di’ escalate to such a phenomenal success. People have appreciated and danced to the tunes of this song not just in the south but all over the globe,” Shridhar Subramaniam, president India and Middle East Sony Music Entertainment, reportedly said. Such has been the song’s impact that both ‘3’ stars Dhanush and Shruti were invited by the honorary Prime Minter for dinner at his residence. Being awarded the CNN song of the year for 2011, and a golden Youtube medal it has gifted debutatnt Aishwarya’s ‘3’ enough hype already. Just 3 more days for the ‘3’ release, ready mamas?