Gone are the times when films would celebrate their 25th week (silver jubilee) and 50th week (golden jubilee) at the box-office. In today’s highly commercialized world, it’s appreciated even if a film manages to enter its 2nd or 3rd week without being taken off from any of the cinema halls. Nowadays, a 25-day runs is considered a ‘silver jubilee’ and a 50-day run is treated as a ‘golden jubilee’!
Fox Star Studios and AR Murugadoss Productions’ maiden co-production “Engaeyum Eppodhum”, has successfully completed 100 days at the BO. The movie featuring Jai,Anjali,Ananya and Sharvanand in the lead, released on September 16th 2011 made its way to a total 150 halls in the state alone creating new records week-in and week-out. The dubbed Telugu version, Journey too was received well by the audience. Made on a budget of 5 crore, the film saw good return on investment grossing around 20 crore.
And, to celebrate its 100 days run, a huge function is being organized by AR Murugadoss, which will be presided over by Ilayathalapathy Vijay. It may be worth mentioning here that Vijay’s Thuppakki is being directed by AR Murugadoss.
AR Murugadoss says, “Engaeyum Eppodhum’s reception has proved that content is the hero ever, breaking stereotypical formulas and myths of ‘centre’ classification. I ‘d like to thank, Fox Star Studios, Dir. Saravanan and the entire team of Engeyum Eppodhum. Most importantly would like to thank the audience who encouraged this effort with their fullest support; This support and encouragement of audience for my 1st production venture have motivated me strongly to continue with such new ventures with new talents in the future”.
He adds, “I am looking for an apt time to hold a function and have Ilayathalapathy Vijay preside over. The entire cast and crew will be present on the occasion.”.