Coming March 12 when the third edition of Indian Premier League (IPL) kicks off, it is expected that some cinema halls in Chennai would screen the matches live. A Mumbai based company has even announced its tie-up with some theatre chains to air the event on giant screens.
However the very idea of screening IPL matches in theatres seems to have met with opposition from film producers and distributors. If reports are to be believed, Tamil Nadu Film Producers Council (TFPC) president Rama Narayanan has requested theatres owners not to screen cricket matches.
“We have requested Theatre Owners Association president Abirami S Ramanathan not to allow any such move. Because screening of cricket matches in cinema theatres would surely affect revenue generated by films,” he said.
Echoing him, Tamil Film Distributors Association chief Kalaipuli G Sekaran said, “It is a threat to our business. Already the film industry is suffering a lot. The revenue from theatres has dipped and film industry is in shambles now. A cricket match should be watched at the stadium or on television sets and not at cinema halls. Already small and medium budget films are finding it difficult to get good theatres.”
Recently even the Kannada Film Producers Association raised objection to screening of IPL cricket matches in theatres in Bangalore.