Kerala has traditionally supported movies from other languages. In particular, Tamil movies starring Rajinikanth, Kamal Haasan, Vijay and Vikram have always done well in the neighbouring State. The craze among the general public for watching Tamil films has almost put the survival of the local Malayalm industry and Malayalm films in jeopardy.
As a result of non-Malayalam films doing extremely well in theatres, more often than not it so happens that Malayalam films starring frontline stars don’t get desired and proper theatres for their theatrical release. Commenting on the prevailing state off affairs, a leading Malayalam film producer said that “Tamil films starring Vijay, Ajith and Vikram besides Rajini and Kamal have always done well in Kerala.
“Even Hindi films starring popular Bollywood stars do well in theatres in Kerala. These Hindi and Tamil films rake in huge collections via ticket sales. As a result, situation has come to such a stage wherein original Malayalam films have to wait for months together for their theatrical release.” Even yesterday, Vikram’s latest film Rajapattai and Bollywood superstar Shah Rukh Khan’s Don-2 were released in many screens across the State.
The situation of Malayalam films lying in cold storage for want of theatres still persists, the producer says. The release of many Malayalam films were already affected due to the month-long strike indulged in by the various film-related bodies in Mollywood. Notable films recently hit theatres but have been doing below par vis-à-vis ticket sales include Mukesh starrer Killadi Raman and Happy Durbar.
The situation is very fluid and it has put many leading Malayalam film producers in a state of uncertainty.