The balance sheet vis-à-vis superstar Rajnikanth’s latest offering ‘Enthiran: The Robot’ is out. The film, touted as the most expensive film to have ever been made in Indian in any language, was produced at a whopping expenditure of Rs.132 crores, it was officially announced by the booming Sun Network, whose Sun Pictures produced the film.
Sun Network had also been candid enough to admit that the film had a revenue of Rs.179 crores the world over besides fetching an unbelievable sum of Rs.15 crores via satellite television broadcasting rights which would add to the Sun Pictures’ account.
For the third quarter, Sun TV had posted a revenue of Rs.597.99 crore and a net profit of Rs.225.49 crore, up from Rs.312.52 crore and Rs.151.94 crore respectively earned during the corresponding period of the previous fiscal, a company official said.
However Box office reports from trade sources,put the production cost of ‘Enthiran’ at Rs.182 crores and the over all earnings at Rs.400 crores. It may also be recalled that Ayngaran Films & Eros Entertainment, who jointly released the film abroad, had once ‘disclosed’ that they went on to make a profit of Rs.70 crores by releasing the film abroad!
Whatever be the actual cost and expenditure, it’s certain that Rajnikanth is still the indisputable ‘Maharaja’ at the box-office!