Audio-major Sony Music is planning to enter the world of Tamil films in a big way. The company has reportedly earmarked a whopping US $4,000,000 to register its presence in the most impressionable way among the Tamil music lovers. As a first step, the company has signed deals for ‘digital distribution’ of CDs and cassettes with Anak Audio Ltd., Ayngaran Films and Geethanjali Audios Ltd, the leading trio of music companies in South India.
Sridhar Subramaniyam, Sony India’s president, told newsmen that the company has always believed and had hopes in the huge potential on offer in Tamil films and Tamil film songs. “Sony acquired ‘Think Music’ in an effort to spread its tentacles in the world of Tamil film music. We have also inked deals with three major audio companies to further gain foothold in the industry.
“The 4 million US dollars would be used up to present the music lovers with a wide variety of collections (old and new) to choose from,” he said. Anak and Ayngaran would assist Sony in film-music category while Geethanjali Audios would partner Sony in the non-film music category which includes devotional, classical, wedding collection, yoga and instrumental songs.
Sony has bagged the audio rights of ‘Velayudham’ staring Vijay, Genelia and Hansika and ‘Mankatha’ starring Ajith, Trisha, Arjun, Lakshmi Rai and Anjali. Its collections also include the Suriya-Shruti Haasan starrer ‘7am Arivu’ directed by A.R. Murugadoss, ‘Vandhaan Vendraan’ starring Jiiva and Tapasee and directed by R. Kannan and ‘Poda Podi’ starring Simbu and Varalakshmi in the lead.