It is a known news that Endhiran audio rights sold for a high price of 7 crores. The details about the giant music company which bought the audio rights has revealed out now.
According to sources ‘Think Music’ has bagged the audio rights of ‘Endhiran’.
THINK MUSIC is the music arm of Sathyam Cinemas and since their inception a little over two years ago, they have launched many new talents such as Thaman, James Vasanthan, Selva Ganesh, Paul Jacob in Tamil – this is a reflection of Think Music’s ability to assess and understand the consumers’ psyche. Think Music has released most of the musical hits since they launched which include Subramanipuram, Vennila Kabadi Kuzhu, Silambattam, Yaradi Nee Mohini, Adhavan, Vettaikaran, Eeram etc. They have also released music digitally for movies like Billa, Villu, Ayan, Kuruvi etc. jointly with its associate labels like Anak, Ayngaran, AVM and Duet Music.