Japanese electronics firm Toshiba has appointed cricket icon Sachin Tendulkar as the brand ambassador of the company across its product categories of laptops, LCD TV and home appliances and for corporate branding in India.
The cricketer replaces Bollywood actress Vidya Balan who was company’s brand ambassador for the last two years. As part of the contract, Tendulkar will feature in advertisements for Toshiba’s laptops, LCD TV and home appliances.
With Sachin as the new brand ambassador, Toshiba will be launching an extensive cross-product media campaign with the key message of ‘Quality, Technology, Design.’
“Cricket is the most popular sport in India and Sachin, the most formidable and popular cricketer, is an influential figure,” Toshiba India Private Limited managing director Kenji Urai said.