The change of guard in the State after the April Assembly elections hasn’t been a good augury for Sun Pictures, owned by the media baron Kalanithi Maran’s Sun Network. Soon after the new establishment took over the reins in May, Sun Pictures faced problems on many fronts. Obviously, it has had a telling effect on Sun Pictures’ buying capacity to release and distribute new films.
Sun Pictures’ latest release was Vedi which starred Vishal and Sameera Reddy in the lead. The film bombed at the box-office despite Sun Pictures’ onslaught in promoting the film through the various channels under the Sun Network. Sun Pictures then announced that it was taking up the release and distribution of Vikram’s upcoming film Rajapattai directed by Suseendhiran.
The film was Vikram’s commercial venture after his Deivathirumagal which catered mainly to ‘A’ centres. In keeping with his policy of doing commercial films in between starring in off-beat films, Vikram took up Rajapattai knowing very well that it was an ultra-commercial venture. The fact that Tollywood’s glam-doll Deeksha Seth is making her debut in Tamil films as heroine with this film added to its market value.
Actresses Reema Sen and Shriya Saran, who had earlier starred opposite Vikram in Dhool and Kandhasamy respectively in that order, have danced for a ‘super-item number’ with Vikram which promises a ‘double-treat’ for all the fans of the actresses. Vikram has also danced with the stunning-looking Saloni for another song in the film (isn’t the guy soooo lucky to be dancing alongside 4 heroines in a single film?)
Though Sun Pictures had all these in mind when it procured the film’s distribution and release rights, it has now backed off. Many theatre-owners’ decision not to screen films distributed by Sun Pictures till it settled the pending dues could be part of the reason, it is said. It is now rumoured that actress Radaan Media Works might take up the release and distribution of Rajapattai.