Shahrukh Khan does have his own way of working out the box office collections. With some clever marketing skills up his sleeve and pouring his heart out for fans he really can be the single reason that an SRK movie clicks heavily with WHATEVER stories he pulls up be it old or new.
Now there’s the catch – when WHATEVER….crosses the limits to the heights of hurting people’s or so called fans sentiments things do turn ugly. And so has been the case with his recent release Ra.One, which was publicized in the Southern regions including Tamil Nadu and Andhra Pradesh with much pride. In an effort to spread his wings down South, SRK seemed to be at his demeaning best showcasing Tamilians as Technology obsessed geeks playing the incompatible family man Shekar Subramaniam, the one who goes ‘Ayyayo’ when he’s happy or for that matter sad (which got quite irritating until the fight sequences came up), and to top things up adding curd to chow mein. (what ..da…..f…)
When all is said and done, the even burning question that remains unanswered is why Thalaivar Rajinikanth gave a YES !! (even rejecting his doctor’s advice to take enough rest) and star in a movie that can be termed not less than humiliating.