More than a dozen big and small films are scheduled for release in this July including some of the most expected films.
The traditional belief in the trade is that July is a better time for releases than June, which is said to be the most expensive month in the calendar. A trade analyst, puts it, “We have always found that films released in July collect better as the core audiences for Tamil films are the lower middle class and those below the poverty line, who have educational expenses in June.”
But the most important reason for this July rush is that trade sources have indicated that the biggest movie of the decade — the Rajinikanth- Aishwarya Rai big-budget extravaganza Endhiran — will release for the big Ramzan-Vinayaka Chathurthi weekend on September 10. And, nobody wants to clash with it!
The films that are scheduled or announced as a July release are eagerly-awaited big and small films like Madharasapattinam, Thillalangadi, Naan Mahan Alla, Vandae Maatharam, Baana Kathadi, Ayyanar, Bale Pandiya, besides others. The ball was set rolling when three Tamil films, Veluthu Kattu, Ambasamudram Ambani and Pournami Nagam released last Friday.
This makes the situation alarming as good films which have been critically-acclaimed are not able to get playing time in theatres. Though Kalavani, for instance, has picked up after a lukewarm opening and is likely to be a sleeper hit due to word-of-mouth publicity, multiplexes are not able to increase the number of shows as there are too many releases. The latest is that even single screens in Chennai and suburban areas have started rationing out the number of shows among new releases.
Says a theatre manager, “There is so much pressure to accommodate all new releases that at times, we have to stop a film that’s doing reasonably well. In the bargain, some films loose out.”
This Friday (July 9), three important films are scheduled to release — the eagerly-awaited period film Madharasapattinam with Arya and Amy Jackson in the lead, Baana Kathadi (the launch pad of actor Murali’s son Atharva, with Samantha in the female lead), besides the director Shankar-produced Anandhapurathu Veedu.
Madharasapattinam directed by Vijay, featuring Aarya and British actress Amy Jackson in lead roles, is reported to have been produced at a cost of Rs.20 Crores.
The other release Ananthapurathu Veedu is very crucial for producer Shankar as he is completely banking on this project for the moment. Yes, with his previous production Rettaisuzhi turning to be a flop, the filmmaker-producer will decide about continuing his production venture only with the success of this film. Conceived as a supernatural thriller, the film features Nandha and Chaya Singh in lead roles and TV series ‘Marmadesam’ famed Naga makes his debut directorial with this movie.
‘Baana Kathadi’ also marks the debut as hero of Atharva, the tall and thin son of actor Murali, who has been in the industry now for the past twenty-five years is written and directed by Badri Venkatesh a product of Film and TV Institute of Tamilnadu.
Other big releases are Karthi’s Naan Mahaan Alla and Jayam Ravi’s Thillalangadi.
Fresh from the success of ‘Paiyaa’, Karthi’s next film is ‘Naan Magaan Alla’, directed by Suseendran and produced by Studio Green.Karthi’s on screen pair in this film is Kajal Agarwal.The movie, is slated for release on July 23.
The other big release is Jayam Ravi’s Thillalangadi, which is a remake of Telugu hit Kick is directed by Jayam Raja and has music by Yuvan Shakar Raja. Tamannah is playing the lady love in this film. This movie is scheduled for release on July 23.
Let us wish all the producers all the best so that their films yield them best results and succeed in entertaining the audiences as well.