Producer T Siva and debutant director Sripathi Rangasami, who have named their film after the Chief Minister’s daughter Kanimozhi, utilisied it properly to market their product.
At first, there were teaser ads in newspapers, which had nothing but the name ‘Kanimozhi’, in the back drop of the rising sun (the ruling DMK’s symbol) and a chair and a table (apparently denoting ‘seat of power’).
Then there were posters on the walls of Chennai, which again had the name in bold letters. The air was cleared only after some days that it was a teaser to a forthcoming film starring Jai, produced by Siva of Amma Creations.
Directed by Sripathi, a former associate of Venkat Prabhu, the movie has Shazahn Padamsee as heroine. She has acted opposite Ranbir Kapoor in the recent Hindi release ‘Rocket Singh’. Satheesh Chakravarthy is scoring the music, while Chidambaram is wielding the camera for ‘Kanimozhi’.
Interestingly, the first thing Siva and Sripathi did after they decided to name their film ‘Kanimozhi’ was to call the Rajya Sabha member to narrate the storyline. Only after the Chief Minister’s poet daughter said she did not have any objection with the film’s title, an official announcement was made in the media.