Never in his more than 50-year old career in films that ‘Ulaganayagan’ Kamal Haasan has succumbed to the temptation of featuring in a commercial advertisement. The offers to do so have been made to him innumerable number of times and every time he had turned them down. The versatile actor-par-excellence, however, appears to have undergone a ‘change of heart’ vis-à-vis featuring in advertisements.
Stars do indulge in starring in commercials to make quick bucks but both Kamal Haasan as well as superstar Rajinikanth had always stayed away from doing so as they felt that their aligning themselves with a particular brand of product might send wrong messages to their respective groups of fans. Kamal, it is said, has now decided to try his hand in advertisements.
A Mumbai-based advertising firm has reportedly entered into an agreement with Kamal Haasan. The media firm has made several popular advertisements in the past featuring the likes of Bollywood’s Amitabh Bachchan, Abishek Bachchan, Aishwarya Rai, Shah Rukh Khan, Saif Ali Khan, Kareena Kapoor and Priyanka Chopra.
Commenting on his new avatar, Kamal said, “This is the first time that I’m going to star in commercials. I’d give preferences to those advertisements which are intended to create social awareness among the masses and students.” Alliance Media, the firm which has signed up Kamal Haasan, might get in to ‘action mode’ sooner than later with Kamal Haasan.