The movie Kadhalil Sodhapuvadu Yeppadi (KSY), has already generated enough hype with it’s trailer going on to become a Youtube sensation overnight. Starring the boyish looking Siddharth in lead opposite actress Amala Paul, the KSY teams have come out with some interesting promo ads, which made its way to morning newspapers.
The innovative print ad campaign is made in a comic book format showing Sid and Amala engaged in a busy conversation. Appealing to Archies fans by all means, an interesting piece from their conversation, reads“ Appolam avapesumbodhu mind’ la yedho Ilayaraja song dhaan odum.” After six long months Sid looks still mesmerized by our Mynaa ponnu as he quips, “Ippollaam ava pessarappo…yen mandayila yedho kuthu paatu odra maariye irukku !” KSY set for a Valentine’s Day release, happens to be a joint production by Y Not Studios and actor Siddharth, who has also sung the song Parvati. Fans can hear the teaser track in the newly released trailer, which has set expectations rising. Music composer Thaman has set the tunes right for this rom-com offering being directed by debutant Balaji Mohan, who came up with the original idea through his 10 minute short film.
That’s some slick advertising there. Keep it up folks!