For the past many years, the trend in Tamil film industry has been to follow the the success formula of a particular film if it appeals to all sections of the audiences. Following the super-success of Rajini’s Baasha in the nineties, many films were made with the hero taking on a negative role but none of those films could manage even half the success of what Baasha was able to achieve in the final analysis.
The trend has continued and the latest style among the producers appears to be to make humour-filled films. This trend has caught up with them thanks to the success of Oru Kal Oru Kannadi starring Udhayanidhi, Santhanam and Hansika which was directed by Rajesh. Already, another full-length comedy film has hit the screens last week in the form of Sundar C’s Kalakalappu amid rumours that many such films are in the pipeline.
Into its first week, Kalakalappu has already been declared a ‘hit venture’ and is expected to sustain the momentum for the coming few weeks by which time the producer and the distributors would have more than recovered their respective investments. The film, which is Sundar’s 25th venture as director, is said to be doing fairly well in all the centres released, cutting across the urban and rural divide.
Thanks to the many kinds of societal pressures the people are saddled with nowadays, it appears that they love watching comedy films rather than serious films or action-packed ones as they are guaranteed good entertainment in such films wherein they can laugh their hearts out for more than two hours. Sundar, Rajesh and Sargunam are said to be preparing their next directorial ventures contaiting humour-filled scripts.
This latest trend has made Santhanam a very busy comedian who has been laughing all the way to his bank. ‘Parotta’ Suri of Vennila Kabadikuzhu fame is another comedian who has been coming up in the ranks, thanks to his ‘body language’ and timing which resembles the now-forgotten Vadivelu.