The International Indian Film Academy(IIFA) awards began on June 3rd 2010 in Colombo, Sri Lanka.
The South Indian Film Chamber of Commerce, Producers Council, Nadigar Sangam and FEFSI had demanded that the actors and actresses should not attend the Indian film festival being held at Sri Lanka where thousands of innocent Tamil people were brutally murdered.
South Indian film industry has also decided not to cooperate with these actors who attended the IIFA event.
Big stars like Rajni, Kamal, Amitabh Bachchan, Sharukh Khan, Abhishek Bachchan and Aishwarya Rai have stayed away from this function in the gesture of respecting the tamil sentiments.
But there had been widespread reports that Genelia flew down to Sri Lanka to take part in the event, defying the warnings issued by the Tamil film industry.
But Genelia had denied the media reports saying she had not gone to IIFA in Sri Lanka defying the sentiments of Tamils.
But according to sources, Nadigar Sangam has complained that it was true that Genelia attended the IIFA function along with her lover Ritesh Desmukh. “Later hearing the news of the decision of southern film industry she immediately returned back to India. Her passport will tell us the truth”, they added.
Genelia who has been currently signed for Vijay’s Velayudham produced by Aaskar Ravichandran. But Following Actors Association’s decision to take action against Genelia, producer Aaskar Ravichandran has decided to drop Genelia from the project Velayudham.