The much-awaited Why this Kolaveri di… would soon be available for actor Dhanush’s fans and movie-goers on big screen. Yeah, we are referring to the theatrical release of 3 starring Dhanush and Shruti Haasan in the lead and directed by Dhanush’s wife Aishwarya who debuts as director with this film. For the first time in their careers, Dhanush and Shruti are paired up opposite each other in a film.
The Why this Kolaveri song has not only raised the expectations about the film but has also ensured that the ‘opening’ (the ticket sales in the first week) would be very good. The craze and buzz surrounding the Tanglish song has been unprecedented in the annals of film industry. The song has evoked appreciation from many but has also not been spared by purists and lyricists who insist on using ‘Tamil words’ alone for lyrics.
In order to cater to the needs and expectations of the fans, the producers are reportedly planning to release the film in more number of halls in Chennai and elsewhere. A Mumbai-based firm has reportedly acquired the release and distribution rights of the film at a high (unspecified) cost. Movie-goers are waiting with bated breath to watch on-screen the combo of Rajini’s son-in-law and Kamal Haasan’s daughter.
Besides the lead pair, others in the cast include Prabhu, Rohini, ‘Mayakkam Enna’ Sundar and Sivakarthikeyan, the popular television host. Newcomer Anirudh has scored the film’s music. Last weekend, Dhanush and Aishwarya threw a grand party at GRT hotel to their friends and the technicians and crew of the film in order to celebrate the success of the Kolavieri song.
Aishwarya revealed that notwithstanding the popularity of the song and the buzz surrounding the release of the film, she was apprehensive that the song’s popularity should catch up on the film as well.