Box-office status of Pongal films goes below average

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Nanban Success Poster

Contrary to the reports which appeared in the print and television media in the past fortnight or so, all is not entirely rosy vis-à-vis the box-office collections of the two big films which released during Pongal last month. The issue might go on to become a big one in the days to come or might even be settled amicable keeping in view the star-status of the director concerned. Let’s now go deep into the ‘performance’ of these films.

Shankar’s mega-budget Nanban has been doing average business in multiplexes in the city including Sathyam, Inox, PVR, etc. On the contrary, the film has been faring pretty badly in single-screen theatres which have more number of seats. Ramanujam, editor of a trade magazine Tamil Nadu Entertainment, has a lot to say about the box-office collections of Nanban.

“It’s far from the truth that Nanban has been breaking many box-office records; the fact of the matter is that the film is yet to collect Rs.30 crores at the box-office. While the first few days were good with a collection of Rs.4-4.5 crores, the collections started registering a steep fall from the second week onwards. Considering the positive reviews the film has generated, it was expected that the film would become a super-duper hit.

“What happened was contrary to that; it has to be studied as to what went wrong. The total budget of the film is about Rs.65 crores. As of now, it appears that it’d be a Herculean task for the film to cross the half-way mark of Rs.35 crores. Soon, we’d publish the theatre-wise collection details in respect of the film,” he concludes. Another distributor, who didn’t want to be named, said he could only make fun of those who compared the collections of Nanban with superstar Rajinikanth’s Enthiran: The Robot.

Lingusamy-directed Vettai appears to be slightly picking in terms of ticket sales in theatres. Despite the not-so-negative criticisms the film received, it couldn’t bring the public to theatres to watch it. In the ultimate analysis, the film might find the going tough to recover the production cost. Vidarth’s Kollaikaran could have fared better had it been released on some other day instead of during the Pongal eve when major films released.

The least said about Ramarajan’s Medhai would be better!

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