Arya‘s Boss Engira Baskaran released on Ramzan day in 240 screens in Tamil Nadu has taken an earth shattering opening at the box-office.
According to trade sources, the film on its opening day has reported a 95.5 per cent opening (100 per cent in Chennai’s 14 screens), the best ever opening day collection for a Tamil film in 2010!
A theatre owner says, “Boss Engira Baskaran is a super-duper hit and has taken a fantastic opening. The film is also running in four other theatres near ours but still, it is doing 100 per cent everywhere as the content is good. A theatre in Ambatur even conducted a Friday midnight show, which went full. From Saturday the number of screens showing Boss Engira Baskaran increased to 275 and still the collections are holding on.”
Arya, who threw a big Eid party on Ramzan day to celebrate the success of Boss Engira Baskaran (he is also one of the producers of the film), says, “Boss Engira Baskaran is the biggest hit in my career. I strongly feel that the word of mouth spreads faster than fire. The moment the first show ends, moviegoers are ready to deliver the verdict. If the film has something to attract the audience content wise, it becomes unstoppable. The collections are rocking.”
A trade pundit on agreeing with Arya says, “Today, people can sniff out a hit by just checking out the trailer and promos on the Internet. We can gauge it three days before a release when the advance booking opens. A bad film, irrespective of the promotions, may bomb if the word of mouth is not good.”