Date posted: May 25, 2013
Releasing a teaser preceding the movie’s trailer has been a trend in Kollywood for long. However, since worldwide hits such as Kolaveri Di from Dhanush became a rage midst fans, promoters have eyed a potential in its songs too.
Evidently, these days teasers of upcoming music singles are also catching up as a hot trend. Just like the recent tracks released by AR Rahman for Mariyaan, music director D Imman too unleashed a teaser of the single Ammadi Ammadi from the movie Desingu Raja’s accompanying music album.Sung by neo-nightingale Shreya Ghoshal, it is indeed a magical number which is bound to keep you hooked.
A directorial from Ezhil, who swears to offer a commercial flick sans bloodshed – Desingu Raja features Vimal (cast as a die hard MGR fan ) and Bindu Madhavi in the lead pair, supported by ‘Parotta’ Soori, Charlie, Singam Puli Ravi Mariah, Chaams, Aadukalam Naren, Gnanavel, Appatha and veteran Vadivukkarasi. It is funded by Madhan’s, Olympia Movies.
The Desingu Raja crew, has been shooting for the Ammadi Ammadi music video, since the last 10 days on a stretch, hoping to create a big impact, with this song being marketed as the best from the lot. Have a listen to D Imman’s melody, penned by Yugabharathi in the link below.