Toyota Kirloskar Motor announced two-time Oscar award winner A R Rahman as its brand ambassador for its upcoming small car Etios, which will be launched in the country in December.
“The much-awaited Etios will be launched in December this year, and Rahman as the brand ambassador will endorse the products through various marketing campaigns of the company,” Toyota Kirloskar Motor said.
The car has been been specifically developed for the Indian market and the company is investing Rs 3,200 crore (Rs 32 billion) at its second plant in Bangalore to produce its units.
About roping in the Rahman as the face of the Etios campaign, Hiroshi Nakagawa, Managing Director, TKM, said: “We are extremely happy to sign on Mr. Rahman as the brand ambassador for the Etios. There is a very strong connect between the product and its brand ambassador, with both being, ‘Global’, ‘Innovative’, ‘Reliable’, and a ‘Class-above Quality’.
TKM deputy managing director-marketing Sandeep Singh said the Toyota brand in India will only get stronger and far- reaching ‘with Rahman in our multi-media campaigns.
On his association with Toyota, Rahman said: “I believe real quality is created when skill meets dedication, when insight meets inspiration, when passion meets perfection. This is why I am happy to be associated with Toyota. The same values drive Toyota in whatever they do.”