‘3’ Telugu distribution rights sold for 10 Crore?


3 posters

Reports say that the song Why this Kolaveri di… has changed actor Dhanush’s life for the better: it has almost completely altered his position in the industry besides bagging him his first-ever Hindi film offer as a hero. In fact, Dhanush had earlier said that he was planning to go to Bollywood not as a hero but as a director.

The song is part of the film titled 3 which is to be released in Tamil and in Telugu and Hindi in its dubbed versions. Thanks to the song’s immense and huger popularity, the film is going to Hindi albeit in its dubbed version. The song also resulted in Dhanush and Shruti Haasan (his heroine in the film) getting invited by none other than the Prime Minister of the country for dinner at his place in New Delhi.

The film, which also marks the debut directorial venture of Dhanush’s wife Aishwarya, is being lapped by Telugu producers and distributors. The Telugu release rights of Nizam locality comprising many districts in the State has reportedly grossed Rs.3 crore to the makers of the film. With 8 more distribution circles up for sale, Dhanush’s film is likely to rake in a minimum of Rs.10 crores.

It may be recalled that except for films starring superstar Rajinikanth, no other Tamil film has thus far been sold at such a huge price.